During the 1930s and 1940s massage's influence decreased as a result of medical advancements of the time, while in the 1970s massage's influence grew once again with a notable rise among athletes. Until the 1970s, nurses used massage to reduce pain and aid sleep. The massage therapy industry is continuously increasing. In 2009, U.S. consumers spent between $4 and $6 billion on visits to massage therapists. In 2015, research estimates that massage therapy was a $12.1 billion industry.
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No one really knows how a painful massage can also feel so good at the same time. This is a sensory phenomenon mostly beyond the reach of science — not entirely14 — all we can do is speculate. A main question is whether good pain is good because we expect relief to follow pain, or because positive and negative qualities are being produced simultaneously. My bet is on the latter.
Practiced for centuries by Thai monks, and forming a central component of Thai medicine, Thai massage is believed to have originated over 2,500 years ago in India. Originally developed by Jivaka Kumar Bhaccha, the physician to Siddhartha Gautama - the Buddha - more than 2,500 years ago in India. The technique made its way to Thailand, where the original Ayurvedic techniques became combined with principles from traditional Chinese medicine. Read more about how having a Thai massage benefits you and your health.